Re-imagined space in anticipation for the first A380 touch down on American soil. British Airways Premium Passenger Lounge, located in Terminal B at Newark Liberty International Airport (EWR) was meant to completely re-imagine the nearly 10,000 square foot space in anticipation for the first A380 touch down on American Soil.
The new “Galleries-Style” lounge for U.K.’s largest airline is located next to gates B50-58, away from where British Airways now operates flights. The lounge features seating for 177 guests, with private dining booths for First Class Travelers and self-service dining for Club World customers. The airline’s design standards called for the extensive use of glass to keep the lounge feeling light and airy, while reflecting the brand promise of pristine luxury.
Color palettes were central to the design, as the airline is known for its distinctive blue, red, and white logo, reminiscent of the Union Jack. It is evident in the design that the lounge was meant to represent British Airways’ corporate image and visual brand standards.